Why Now?

No longer just used for recreation, cycling has emerged as a fastest growing form of urban travel. In cities across the country, bike transport has seen triple digit growth since the turn of the century. New York, San Fransisco and Chicago have seen increases of above 300%, while Washington, DC saw a nearly 500% increase. More than 6.5% of commuters arrive to work by bike in Downtown Denver. 

Yet, problems like bike theft have only become much worse with the cycling's increased popularity. An estimated 15,000 bikes are stolen annually in New York City every year. Urban infrastructure has simply not kept pace with this rapidly emerging transportation mode.

 
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For The Future

The current trend towards cycling will only accelerate a urban areas develop to be denser and more walkable. Established research illustrates this fact: even metro areas traditionally associated with cars like Los Angeles and Detroit are developing their downtown cores and making deep investments in public transportation. 

These environments, walkable, dense neighborhoods, are exactly the ones that are more hospitable to cycling. In fact, cities have invested in cycling infrastructure alongside new streetscape developments

Cycling is here to stay.

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Bike Theft Crisis

Bicycle theft has reached crisis proportions. About 50% of all active riders have experienced theft, and 7% of victims never replace their bikes, meaning thousands of former cyclists have simply given up, and found other ways to get around. Cycling will never reach its full potential unless safe, secure parking is offered to riders.

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Information Technology

The proliferation of mobile technologies like smartphones, has made it more possible than ever to rapidly develop a user-friendly platform. Most city dwellers have access to smart phones, and many are more than accustomed to subscription services and mobile payment systems.